Integrated marketing: from market and audience research to large-scale advertising campaigns and events.

Start our collaboration
for free

01

We will handle everything concerning your brand's marketing

02

03

Over 10 years of experience launching brands in the Russian market

Dedicated specialists focused exclusively on your project

04

Services

High-quality electronics, gadgets,
and modern home appliances.

We help companies bring electronics to the market

We will analyze your brand’s presence in retail and on marketplaces, identifying growth opportunities and expansion potential. We will also evaluate the effectiveness of your current PR and advertising activities, including influencer collaborations.

Market potential assessment and competitor analysis

You will receive:

You will receive a detailed report with analytics on your market position and recommendations for next steps to successfully enter the Russian market.

Market Analysis

We will Perform a market analysis of your product categories and main competitors in the Russian market for free

Cases

Real brands that entered
the Russian market

Branded Search Growth:
+69% in 2 years

For a successful brand launch in the Russian market, we developed a comprehensive strategy covering digital presence, PR, and influencer collaborations.

Our activities helped increase brand awareness and drove a 69% growth in branded search queries over two years.

Official Website Launch
Development, localization, and optimization tailored for the Russian market.

PR Campaign for Brand Launch
Media placements, press releases, and collaborations with industry publications.

Case #1

Integrations with Top Tech Bloggers
Organizing product reviews and tests with key influencers.

01

02

03

+0%

+69%

03

02

01

Integrations with Top Tech Bloggers

Organized product reviews and special projects with key influencers.

Offline Brand Zone Launch
We designed and installed over 100 offline brand zones in key retail locations.

04

Case #2

PR Campaign for Brand Launch
Media
placements, press releases, and collaborations with industry publications.

Official Online Store Launch
Design, content creation, development, and integrations.

We successfully launched Brand A, an electronics brand from China, into the Russian market and brought it to #1 in sales within its category. We launched a dedicated platform for selling the brand's products with high profitability. Additionally, we executed several collaborations with well-known Russian brands to increase brand awareness and build stronger audience trust.

Growth in branded search queries: +636% over 4 years

Founders

Founders of rubranding

Sergey Katkov

Ex-Marketing Director for Brands: Aqara, XGIMI, VIOMI, Baseus, Kugoo, KugooKirin

13 years of experience launching brands from scratch in the Russian market, from adapting products to local user needs to developing marketing strategy and product promotion on the market.

market entry strategy for Russia

research

performance marketing

product marketing

branding

content

business operations management

10 years of experience in digital promotion and marketing communications: from creating content strategies and managing SMM to website development.

Worked with Kaspersky, Bain & Company, Mercedes, Skolkovo, iConText

Tatyana Popova

To receive a free market analysis for your brand in Russia,
please submit a request

Contact us

How to Start Collaboration